Kiran, P. ., A. Srivastava, S. C. . Tiwari, and T. S. . Ramaiah. “Evaluating Forces Associated With Sentient Drivers over the Purchase Intention of Organic Food Products”. Asian Journal of Agriculture and Rural Development, vol. 10, no. 1, May 2020, pp. 284-97, doi:10.18488/journal.1005/2020.10.1/1005.1.284.297.