WU, H.; GAO, R. .; YIN, Y. . The effect of short game videos on consumers’ willingness to purchase virtual items in games: A moderating effect based on game experience. Journal of Asian Business Strategy, [S. l.], v. 14, n. 1, p. 39–60, 2024. DOI: 10.55493/5006.v14i1.5030. Disponível em: http://archive.aessweb.com/index.php/5006/article/view/5030. Acesso em: 15 may. 2024.