AL-NSOUR, A. I. A.-A. I. A. F. . Effect of innovation in communication message on financial customer relationships: New evidence from Saudi Arabia. Journal of Asian Business Strategy, [S. l.], v. 14, n. 1, p. 61–69, 2024. DOI: 10.55493/5006.v14i1.5054. Disponível em: http://archive.aessweb.com/index.php/5006/article/view/5054. Acesso em: 18 may. 2024.