1.
Wu H, Gao R, Yin Y. The effect of short game videos on consumers’ willingness to purchase virtual items in games: A moderating effect based on game experience. 5006 [Internet]. 2024 Mar. 22 [cited 2024 May 15];14(1):39-60. Available from: http://archive.aessweb.com/index.php/5006/article/view/5030