Zainudin, M. I. B. ., A.-A. E. B. R. . Ali, A. S. . A. . Fadzil, M. F. . Sarin, N. A. S. B. A. . Zaki, A. K. . Othman, and F. H. . Hassan. “Halal Brand Personality and Brand Loyalty Among Millenials Modest Fashion Consumers in Malaysia: A Conceptual Paper”. International Journal of Asian Social Science, vol. 8, no. 11, Oct. 2018, pp. 985-94, doi:10.18488/journal.1.2018.811.985.994.