AFZAL, S. . Factors Influencing Successful Brand Extension into Related and Unrelated Product Categories. Asian Economic and Financial Review , [S. l.], v. 3, n. 2, p. 216–226, 2013. Disponível em: https://archive.aessweb.com/index.php/5002/article/view/987. Acesso em: 18 may. 2024.