YANG, . . J. .; BAE, . . J. .; LEE, . . K. . The impact of social media interactivity of sports organizations on consumer loyalty. Journal of Asian Scientific Research, [S. l.], v. 15, n. 2, p. 179–193, 2025. DOI: 10.55493/5003.v15i2.5375. Disponível em: https://archive.aessweb.com/index.php/5003/article/view/5375. Acesso em: 1 jun. 2025.