Yang, Jiafa, Juyong Bae, and Kyongmin Lee. “The Impact of Social Media Interactivity of Sports Organizations on Consumer Loyalty”. Journal of Asian Scientific Research 15, no. 2 (May 9, 2025): 179–193. Accessed June 1, 2025. https://archive.aessweb.com/index.php/5003/article/view/5375.