Journal of Asian Scientific Research

Sustainable marketing strategy and the growth of organic agriculture enterprises

2024-08-07T23:44:43-05:00

The Philippines’ economy is strongly reliant on agriculture. Organic agriculture production is usually recognized as the main driver of sustainable economic development especially in rural areas since it adheres to the principles of sustainability and sustainable marketing. The benefits of agricultural organic products, their appearance, taste and processing, sustainable marketing techniques, the development of organic agricultural businesses, the lack of genetically modified organisms and consumer purchasing decisions such as the cost of sustainable products are all the primary focus of this study. Moreover, it helps Asian farmers, producers and consumers understand how effective marketing can be for agricultural businesses. Researchers, entrepreneurs, students and consumers benefit as well. The data gathered through the use of an appropriate sampling strategy resulted in 279 responses. The programme known as SmartPLS 4 was used to carry out the analysis of this data. Upon further investigation, it was discovered that each of the eight assumptions about the total impact dimensions was supported. It was determined that only two of the hypotheses were not significant: "The growth of organic agricultural businesses may be affected by sustainable marketing strategies" and "Sustainable marketing strategy mediates purchasing decisions towards organic agricultural business development." The development of organic agricultural businesses is influenced by the views and decisions of consumers on their purchases based on the findings. A similar study using a longitudinal research approach may be conducted by future researchers to verify the findings revealed.

Structural relationship between mobile shopping characteristics, consumption values, impulse buying, and consumer satisfaction

2024-08-07T23:56:58-05:00

This study aims to empirically determine the structural relationship between mobile shopping characteristics, consumption values, impulse buying, and satisfaction in order to promote an understanding of impulse buying in the mobile shopping environment. To this end, we conducted a survey using the convenience sampling method on sports management majors attending a four-year university in Seoul, South Korea, who have experience purchasing sports products on a mobile device. We analyzed the collected data using descriptive statistics analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structural equation modeling. The key findings are as follows: First, mobile shopping attributes had a positive effect on consumption values. Second, consumption values of college student consumers in the mobile shopping environment had an effect on impulse buying. Third, impulse buying in the mobile shopping environment had a positive effect on the satisfaction of college student consumers. The results of this study have significance in that they provide the basic data for establishing efficient marketing strategies that can induce impulse buying to act as a positive shopping driver. Furthermore, this study is significant because it empirically demonstrates the casual relationship between impulse purchases and consumer satisfaction, and that consumption value is a determinant of impulse purchases.

Job crafting and work engagement: A study of civil service bureau employees in the Kingdom of Bahrain

2024-08-08T00:01:58-05:00

This study examined the impact of job crafting on work engagement among Bahraini Civil Service Bureau employees. A survey was used to collect data from 278 participants resulting in a 93.3% response rate. The findings showed that increasing structural job resources, decreasing hindering job demands and increasing challenging job demands had a positive and statistically significant impact on work engagement. However, there was no significant relationship found between increasing social job resources and work engagement. Reducing hindering job demands was identified as the most influential dimension followed by increasing structural job resources and increasing challenging job demands. The study recommended encouraging employees to consult their superiors, providing more flexibility in job task execution and motivating participation in new programs. These findings contribute to understanding the relationship between job crafting and work engagement offering practical implications for enhancing employee engagement and well-being in the Civil Service Bureau.

Intersectional analysis of the barriers faced by university women accessing and using ai in the workplace

2024-08-08T00:22:13-05:00

The purpose of this study was to analyze the barriers faced by university women in accessing and using Artificial Intelligence (AI) in the workplace in Argentina, Chile, and Mexico from an intersectional perspective. We explored the complex interactions between gender, ethnicity, social class, and geographical location in shaping these barriers. The study's design and methodology followed an explanatory sequential mixed-methods approach. We collected data in the quantitative phase using an online survey on a sample of 812 university women working in three countries. In the qualitative phase, semi-structured interviews and focus groups were conducted with a subsample of participants. The findings revealed various barriers to accessing and using AI, such as lack of knowledge and skills, gender stereotypes, digital divides, and challenges in work-family balance. We also identified significant differences based on ethnicity and type of work. The qualitative analysis highlighted discrimination, lack of support, and mentoring, as well as the intersection of inequalities. The practical implications of this study underscore the importance of considering intersectionality when addressing the barriers faced by university women when interacting with AI. The findings have implications for the design of policies and programs that promote gender equity in AI and the workplace, taking into account the diversity of women's experiences.

Productivity of hybrid rice (Mestizo 27) under different water and nutrient management systems

2024-08-08T00:44:14-05:00

This study examines the productivity of hybrid rice under different water and nutrient management systems. At Isabela State University, Cabagan, Isabela, we conducted a field experiment to determine the productivity of hybrid rice production under different water and nutrient management strategies. It was laid out in a split-plot design with four replications. Water management schemes as main plot consisted of alternate wetting and drying at -15 cm (A1), alternate wetting and drying at -20 cm (A2), field capacity (A3), and continuous flooding (A4), while nutrient management strategies as subplot consisted of recommended rate (B1), leaf color chart (B2), critical growth periods (B3), and rice crop management (B4). The Mestizo 27 subjected to nutrient management through the leaf color chart (B2) gained highest on the number of productive tillers, filled grains, biomass weight, and grain yield. Similarly, the interaction effect of field capacity and leaf color chart (A3xB2) resulted in numerous productive tillers, which increased the yield, net income, and return on investment. Moreover, water management through the field capacity (A3), continuous flooding (A4), and AWD-15 (A1) in combination with leaf color charts (B2) produced highest grain yield among treatments. Hence, the use of leaf color chart in combination with different water management schemes was seen as effective in increasing the yield of Mestizo 27 even beyond safe AWD-15.

The contribution of macroeconomic indicators to the attainment of economic development objectives in some western ASIAN countries

2024-08-29T07:52:35-05:00

This study looks at how macroeconomic variables affect poverty, unemployment, and economic growth in seven Western Asian nations. We used 18 years of data (2003-2020) using a generalized moment analysis method, although experience has varied significantly in different countries as well as between different regions. The development and effective implementation of policies to accelerate employment growth are essential to success on a continent that still has an exceptionally high rate of poverty. These policies will allow us to address the persistent problems of unemployment and poverty. In developing an appropriate policy, countries need to take into account the universal acceleration of trends towards closer integration of the world economy and the rapid pace of liberalization as national economies move increasingly towards a market economy. According to our findings, poverty, unemployment, and economic growth are all significantly impacted by sustainable development indices. During the study period, investment and the activity rate were two of the primary factors influencing economic growth. Western Asian countries should improve the quality of their institutions and their capacity to adapt and acquire new skills. Trade and globalization should not be considered in isolation. Additional policies are needed to reinforce its impact on economic growth.

Driving firm value: Strategic marketing insights Malaysian listed firms

2024-08-29T07:59:45-05:00

This study uses data from 29 sample firms in Bursa Malaysia from 2017 to 2022. Marketing can increase their firm value by helping the firms increase sales volume and market share and enhance their profitability. Therefore, the main objective of this study is to examine the impact of marketing strategies on the firm value. All marketing strategy expense data was collected from the annual report, while the remaining variables, such as firm value, size, profitability, growth, and debt structure, were also collected from the Eikon database. The result shows that marketing strategies negatively affected the firm’s value. Implementing excessive marketing strategies has the potential to raise concerns among investors over the long-term sustainability of firms, which could ultimately lead to a decline in firm value. This is especially true when marketing initiatives prioritize immediate profits at the expense of long-term growth and resilience. It is recommended that future studies employ a comprehensive analysis to better assess the effectiveness of firms' marketing efforts. In this scenario, it is recommended that future researchers broaden their analysis to encompass other dimensions of marketing strategies rather than solely concentrating on marketing expenditure proxy in order to assess the efficacy of a firm's marketing strategy in relation to firm value.

Development of an indirect ELISA to detect antigens using DNA origami nanoantenna labeled specific monoclonal antibodies

2024-08-29T08:07:16-05:00

This research examines the development of an indirect ELISA to detect antigens using DNA origami nanoantenna-labeled specific monoclonal antibodies. Hepatocellular carcinoma (HCC) is one of the five most common cancers and the second leading cause of cancer-related death worldwide. More than 60% of cases are detected in the late stage, with the absence of specific symptoms in the early stage of the disease. Adding measurements of AFP (Alpha-Fetoprotein), TXN (Thioredoxin), and DCP (Des-γ-Carboxy Prothrombin) has the potential to improve the accuracy of diagnosing hepatocellular carcinoma. DNA origami technology is revolutionizing the forefront of cancer diagnostics, particularly for HCC. In this study, an indirect enzyme-linked immunosorbent assay (ELISA) method targeting the assessment of the effectiveness of specific monoclonal antibody-conjugated DNA origami particles was developed. The results of DNA origami folding into complex nanostructures and labeled biomarkers like AFP, DCP, and TXN have explored the high specificity and sensitivity for targeting HCC. We found the cut-off values for AFP, DCP, and TXN to be 0.132, 0.156, and 0.150, respectively. The coefficients of variation for samples remained consistently under 10%, indicating the method's high degree of stability and reproducibility. This innovation, combined with biomarkers, promised in early HCC detection, holds the potential to significantly enhance patient outcomes in the fight against liver cancer. The platform also has enormous potential for advancing personalized medicine.

Ways to promote sustainable practices among Malaysian SMEs from the viewpoints of experts

2024-09-23T07:36:09-05:00

This study aims to investigate the ways to promote sustainable practice among Malaysian SMEs from the viewpoint of experts. Small and medium enterprises (SMEs) could play a pivotal role in helping to achieve the National Sustainable Goals due to their greater recognition within the Malaysian economy. Within this scope, this research provides insights into SMEs’ sustainability practices by exploring the opinions, experiences, and perspectives of experts on the requirements that support such practices among SMEs in Malaysia. This study adopts a qualitative approach using focus group discussion (FGD). Expertise was drawn from SME Corporation, financial institutions, and academia on their perspectives of how the ecosystem might contribute to sustainable practices among SMEs. The findings show that awareness, reporting, platforms, monitoring, and recognitions, all play a significant role in improving sustainability practices among Malaysian SMEs. The insights presented are of important illumination to achieve long-term sustainability of Malaysian SMEs, particularly in practical aspect, by identifying the key elements necessary to adopt and integrate sustainability into their business operations. The practical implications of this study extend far beyond the theoretical framework, offering concrete strategies that Malaysian SMEs can implement to achieve sustainable growth. In addition, the findings of this study can guide policymakers in crafting targeted policies and support mechanisms that foster a conducive environment for SMEs to thrive sustainably, ultimately leading to a more resilient and competitive business landscape in Malaysia.

Public employees’ views on corruption and financial crimes: A perceptual study

2024-09-23T07:43:19-05:00

This study assessed public employees' perceptions of corruption and financial crimes in Somalia, using a descriptive research design and a questionnaire to gather data from 200 individuals in various public institutions. Public sector efficiency, soundness, transparency, and corruption-free are all crucial aspects of a well-functioning government, inspiring public confidence in their government. However, corruption and financial crimes are persistent, chronic, and serious issues in all societies, causing resource misallocation and eroding trust; further, it means that no country is immune. Perception studies play a crucial role in bridging the gap between reality and experience. The data was analyzed using Statistical Package for the Social Sciences (SPSS), and the results show that bad governance leads to corruption, which is a difficult problem in public organizations. The research findings also reveal that financial crimes occur within government institutions and are perceived as less serious than other types of crimes. Additionally, the findings strongly indicate that financial crimes and corruption were committed as a result of the control system's shortcomings and deficiencies. Therefore, the paper recommends the government establish a robust governance and control environment, budgetary strategies, robust legal frameworks, and anti-corruption bodies and policies to combat corruption and financial crimes.

Structural relationship between perceived value, subject norms, consumer satisfaction, and intention to continue using virtual reality for sports viewing

2024-10-16T04:30:12-05:00

This study investigates the factors that influence sports audiences’ sustained use of virtual reality (VR) during the COVID-19 pandemic. A survey was conducted among sports viewers in the Southwest region, and data were analyzed using correlation and structural equation modeling. The results indicate that perceived value significantly enhances subjective norms and consumer satisfaction, both of which positively impact the intention to continue using VR for sports viewing. These findings provide crucial insights into how perceived value, subjective norms, and consumer satisfaction drive the continued adoption of VR in sports, offering strategic implications for enhancing audience engagement within the industry.