The impact of perceived usefulness, ease of use, trust, and usage attitude on the intention to maintain engagement in AR/VR sports: An exploration of the technology acceptance framework

2025-01-15T04:28:10-06:00

This study examines how perceived usefulness, ease of use, trust, and usage attitude influence the intention to maintain engagement in AR/VR sports. Virtual Reality (VR) and Augmented Reality (AR) technologies have garnered significant attention in the sports domain in recent years, holding promise for substantial economic and social benefits in the future. However, factors influencing user acceptance and continued use of AR/VR remain unclear. To foster sustained adoption of AR/VR sports technologies and meet the growing demand for diverse forms of athletic activities, this study investigates the factors influencing Chinese sports university students' willingness to continue participating in VR/AR sports using the Technology Acceptance Model (TAM). Data were collected through a questionnaire survey among 283 Chinese sports major university students who had participated in VR/AR sports. Data processing and hypothesis testing were conducted using SPSS 26.0 and AMOS 24.0. The main findings of this study are as follows: First, perceived usefulness has a positive influence on usage attitudes. Second, perceived ease of use positively influences user attitudes. Third, trust positively influences usage attitudes. Fourth, usage attitudes have a positive influence on behavioral intentions. These findings expand the application and explanatory power of TAM in the field of AR/VR sports and offer practical implications for the industry. They can serve as a reference for developing marketing strategies to encourage continued consumer use of these services in the future.

The impact of university students' career management on employability: The mediating role of professional decision self-efficacy

2025-01-16T03:32:16-06:00

This research investigates the relationships between employability, career decision-making self-efficacy and career management among university students in the Greater Bay Area of Guangdong, Hong Kong and Macau. The objective of this study is to comprehend how these elements interact and have an impact on one another regarding students' professional growth. A systematic questionnaire survey was conducted using validated measures created by experts to guarantee validity and reliability. Information was gathered from 631 university students in the Greater Bay Area. The study used a quantitative research approach to assess the correlations among the important variables—individual career management, employability and self-efficacy in making career decisions by statistically analyzing the data obtained. The data suggest that career management greatly improves students' employability. Furthermore, employability is greatly impacted by individual career management which also has a favourable effect on professional decision-making self-efficacy. Notably, employability and personal career management are mediated by self-efficacy in professional decision-making. Education departments, institutions and students should collaborate to emphasize the importance of individual career management. Providing tools and support can enhance students' employability and self-efficacy in making informed career choices.

Journal of Asian Scientific Research

The impact of perceived usefulness, ease of use, trust, and usage attitude on the intention to maintain engagement in AR/VR sports: An exploration of the technology acceptance framework

The impact of university students' career management on employability: The mediating role of professional decision self-efficacy