Journal of Asian Scientific Research

The impact of perceived usefulness, ease of use, trust, and usage attitude on the intention to maintain engagement in AR/VR sports: An exploration of the technology acceptance framework

Fengting Hu — 2025-01-15

This study examines how perceived usefulness, ease of use, trust, and usage attitude influence the intention to maintain engagement in AR/VR sports. Virtual Reality (VR) and Augmented Reality (AR) technologies have garnered significant attention in the sports domain in recent years, holding promise for substantial economic and social benefits in the future. However, factors influencing user acceptance and continued use of AR/VR remain unclear. To foster sustained adoption of AR/VR sports technologies and meet the growing demand for diverse forms of athletic activities, this study investigates the factors influencing Chinese sports university students' willingness to continue participating in VR/AR sports using the Technology Acceptance Model (TAM). Data were collected through a questionnaire survey among 283 Chinese sports major university students who had participated in VR/AR sports. Data processing and hypothesis testing were conducted using SPSS 26.0 and AMOS 24.0. The main findings of this study are as follows: First, perceived usefulness has a positive influence on usage attitudes. Second, perceived ease of use positively influences user attitudes. Third, trust positively influences usage attitudes. Fourth, usage attitudes have a positive influence on behavioral intentions. These findings expand the application and explanatory power of TAM in the field of AR/VR sports and offer practical implications for the industry. They can serve as a reference for developing marketing strategies to encourage continued consumer use of these services in the future.

The impact of university students' career management on employability: The mediating role of professional decision self-efficacy

Daleng Zhou — 2025-01-15

This research investigates the relationships between employability, career decision-making self-efficacy and career management among university students in the Greater Bay Area of Guangdong, Hong Kong and Macau. The objective of this study is to comprehend how these elements interact and have an impact on one another regarding students' professional growth. A systematic questionnaire survey was conducted using validated measures created by experts to guarantee validity and reliability. Information was gathered from 631 university students in the Greater Bay Area. The study used a quantitative research approach to assess the correlations among the important variables—individual career management, employability and self-efficacy in making career decisions by statistically analyzing the data obtained. The data suggest that career management greatly improves students' employability. Furthermore, employability is greatly impacted by individual career management which also has a favourable effect on professional decision-making self-efficacy. Notably, employability and personal career management are mediated by self-efficacy in professional decision-making. Education departments, institutions and students should collaborate to emphasize the importance of individual career management. Providing tools and support can enhance students' employability and self-efficacy in making informed career choices.

Relationship between human resource planning policies and employee performance: A case study in total Uganda limited

Abdikarim Hassan Khailey — 2025-01-20

This research aims to investigate the relationship between personnel performance and HR planning procedures. Qualitative and quantitative research methods were adopted using secondary and primary sources. A descriptive research design was used. A total of 141 branch employees were targeted but 104 were sampled randomly. A survey questionnaire and interview guides were used to collect data and the Statistical Package for Social Sciences and content analysis were used for analysis. The presentation was in tables and prose form. The findings were that surveys and interviews yield results in the same format because dissemination of HR policies is important to employee effectiveness. It was established that employee performance is an avenue for increasing performance. Total Uganda and other organizations employing human resource planning can employ HR planning to enable them to arrive at the performance. Similarly, employee performance is a way to improve performance. The study contributes to the literature by evaluating the human resource planning policies affecting employee performance at Total Uganda Limited. This study holds significant practical implications for organizations, particularly those navigating dynamic and competitive environments like Total Uganda Limited. Therefore, organizations like Total Uganda Limited should prioritize and promote workforce planning.

Psychometric properties of the Chalder Fatigue Scale 14 in women with postpartum depression: A cross-sectional study

Zheng Shiyu — 2025-01-22

This study aims to assess the reliability and validity of the Chalder Fatigue Scale 14 (CFS-14) in women with postpartum depression (PPD). This cross-sectional work employed purposive sampling to recruit 247 participants from three hospitals in China. This study used reliability testing, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) with the CFS-14 and the Multidimensional Fatigue Inventory (MFI-20) as the research instruments. The findings showed: (i) Reliability: The CFS-14 demonstrated good internal consistency with a Cronbach's alpha of 0.88 and a split-half reliability of 0.86. (ii) Validity: EFA identified four factors with item loadings over 0.5 except for item 14. CFA indicated an excellent model fit. Composite reliability (CR) ranged from 0.839 to 0.887 and the square root of the average variance extracted (√AVE) ranged from 0.754 to 0.893 demonstrating good construct validity. The CFS-14 exhibited moderate to strong correlations with the MFI-20 (r = 0.456 to 0.742) supporting acceptable criterion validity. In conclusion, the instrument exhibited satisfactory reliability and validity with the CFS-14 demonstrating a solid four-factor structure instead of the original two-factor model in women with PPD after removing item 14. This enables health workers to assess fatigue and implement interventions more effectively.

The effects of influencer characteristics on brand trust, brand attachment, and brand loyalty among SNS sportswear consumers: Focusing on the MZ generation consumers

San Jung — 2025-02-07

This study aimed to empirically investigate the effects of influencer characteristics on brand trust, attachment and loyalty among social networking service (SNS) sportswear consumers and provide baseline information for influencer marketing strategies for sportswear brands targeting Millennials and Generation Z (MZ Generation). We surveyed users exposed to influencer marketing by sportswear brands on SNS using convenience sampling. The collected data was analyzed using descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS 29.0. The results show that credibility and intimacy have a significant impact on brand trust, attachment and loyalty among influencer characteristics. Additionally, brand trust not only strengthens brand attachment but also contributes to higher brand loyalty. Furthermore, brand attachment plays a crucial role in solidifying brand loyalty highlighting the interconnectedness of these factors in shaping consumer behavior. These findings have strategic implications for sportswear brands looking to increase loyalty among MZ Generation consumers in the future by formulating effective social media influencer marketing strategies. Sportswear brands can tailor their influencer marketing approaches to better resonate with MZ Generation consumers on SNS, ultimately enhancing brand loyalty by leveraging these insights.