Journal of Asian Scientific Research

The impact of perceived usefulness, ease of use, trust, and usage attitude on the intention to maintain engagement in AR/VR sports: An exploration of the technology acceptance framework

Fengting Hu — 2025-01-15

This study examines how perceived usefulness, ease of use, trust, and usage attitude influence the intention to maintain engagement in AR/VR sports. Virtual Reality (VR) and Augmented Reality (AR) technologies have garnered significant attention in the sports domain in recent years, holding promise for substantial economic and social benefits in the future. However, factors influencing user acceptance and continued use of AR/VR remain unclear. To foster sustained adoption of AR/VR sports technologies and meet the growing demand for diverse forms of athletic activities, this study investigates the factors influencing Chinese sports university students' willingness to continue participating in VR/AR sports using the Technology Acceptance Model (TAM). Data were collected through a questionnaire survey among 283 Chinese sports major university students who had participated in VR/AR sports. Data processing and hypothesis testing were conducted using SPSS 26.0 and AMOS 24.0. The main findings of this study are as follows: First, perceived usefulness has a positive influence on usage attitudes. Second, perceived ease of use positively influences user attitudes. Third, trust positively influences usage attitudes. Fourth, usage attitudes have a positive influence on behavioral intentions. These findings expand the application and explanatory power of TAM in the field of AR/VR sports and offer practical implications for the industry. They can serve as a reference for developing marketing strategies to encourage continued consumer use of these services in the future.

The impact of university students' career management on employability: The mediating role of professional decision self-efficacy

Daleng Zhou — 2025-01-15

This research investigates the relationships between employability, career decision-making self-efficacy and career management among university students in the Greater Bay Area of Guangdong, Hong Kong and Macau. The objective of this study is to comprehend how these elements interact and have an impact on one another regarding students' professional growth. A systematic questionnaire survey was conducted using validated measures created by experts to guarantee validity and reliability. Information was gathered from 631 university students in the Greater Bay Area. The study used a quantitative research approach to assess the correlations among the important variables—individual career management, employability and self-efficacy in making career decisions by statistically analyzing the data obtained. The data suggest that career management greatly improves students' employability. Furthermore, employability is greatly impacted by individual career management which also has a favourable effect on professional decision-making self-efficacy. Notably, employability and personal career management are mediated by self-efficacy in professional decision-making. Education departments, institutions and students should collaborate to emphasize the importance of individual career management. Providing tools and support can enhance students' employability and self-efficacy in making informed career choices.

Relationship between human resource planning policies and employee performance: A case study in total Uganda limited

Abdikarim Hassan Khailey — 2025-01-20

This research aims to investigate the relationship between personnel performance and HR planning procedures. Qualitative and quantitative research methods were adopted using secondary and primary sources. A descriptive research design was used. A total of 141 branch employees were targeted but 104 were sampled randomly. A survey questionnaire and interview guides were used to collect data and the Statistical Package for Social Sciences and content analysis were used for analysis. The presentation was in tables and prose form. The findings were that surveys and interviews yield results in the same format because dissemination of HR policies is important to employee effectiveness. It was established that employee performance is an avenue for increasing performance. Total Uganda and other organizations employing human resource planning can employ HR planning to enable them to arrive at the performance. Similarly, employee performance is a way to improve performance. The study contributes to the literature by evaluating the human resource planning policies affecting employee performance at Total Uganda Limited. This study holds significant practical implications for organizations, particularly those navigating dynamic and competitive environments like Total Uganda Limited. Therefore, organizations like Total Uganda Limited should prioritize and promote workforce planning.

Psychometric properties of the Chalder Fatigue Scale 14 in women with postpartum depression: A cross-sectional study

Zheng Shiyu — 2025-01-22

This study aims to assess the reliability and validity of the Chalder Fatigue Scale 14 (CFS-14) in women with postpartum depression (PPD). This cross-sectional work employed purposive sampling to recruit 247 participants from three hospitals in China. This study used reliability testing, exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) with the CFS-14 and the Multidimensional Fatigue Inventory (MFI-20) as the research instruments. The findings showed: (i) Reliability: The CFS-14 demonstrated good internal consistency with a Cronbach's alpha of 0.88 and a split-half reliability of 0.86. (ii) Validity: EFA identified four factors with item loadings over 0.5 except for item 14. CFA indicated an excellent model fit. Composite reliability (CR) ranged from 0.839 to 0.887 and the square root of the average variance extracted (√AVE) ranged from 0.754 to 0.893 demonstrating good construct validity. The CFS-14 exhibited moderate to strong correlations with the MFI-20 (r = 0.456 to 0.742) supporting acceptable criterion validity. In conclusion, the instrument exhibited satisfactory reliability and validity with the CFS-14 demonstrating a solid four-factor structure instead of the original two-factor model in women with PPD after removing item 14. This enables health workers to assess fatigue and implement interventions more effectively.

The effects of influencer characteristics on brand trust, brand attachment, and brand loyalty among SNS sportswear consumers: Focusing on the MZ generation consumers

San Jung — 2025-02-07

This study aimed to empirically investigate the effects of influencer characteristics on brand trust, attachment and loyalty among social networking service (SNS) sportswear consumers and provide baseline information for influencer marketing strategies for sportswear brands targeting Millennials and Generation Z (MZ Generation). We surveyed users exposed to influencer marketing by sportswear brands on SNS using convenience sampling. The collected data was analyzed using descriptive statistics, exploratory factor analysis, reliability analysis, correlation analysis, and multiple regression analysis using SPSS 29.0. The results show that credibility and intimacy have a significant impact on brand trust, attachment and loyalty among influencer characteristics. Additionally, brand trust not only strengthens brand attachment but also contributes to higher brand loyalty. Furthermore, brand attachment plays a crucial role in solidifying brand loyalty highlighting the interconnectedness of these factors in shaping consumer behavior. These findings have strategic implications for sportswear brands looking to increase loyalty among MZ Generation consumers in the future by formulating effective social media influencer marketing strategies. Sportswear brands can tailor their influencer marketing approaches to better resonate with MZ Generation consumers on SNS, ultimately enhancing brand loyalty by leveraging these insights.

The impact of servant leadership on employees' practices of sharing knowledge

Yifan Wang — 2025-04-04

This study aims to enhance proactive knowledge sharing among employees, explore facilitators and barriers, and help managers understand their impact on subordinates' knowledge sharing behaviors. A quantitative survey analyzed 547 valid samples from Chinese enterprises to test hypotheses. (1) Servant leadership positively influences employee knowledge sharing behavior; (2) Servant leadership positively affects core self-evaluations; (3) Core self-evaluations positively impact knowledge sharing behavior; (4) Core self-evaluations partially mediate the relationship; (5) Individualism strengthens the positive effect of servant leadership on core self-evaluations; (6) Individualism enhances the positive effect of core self-evaluations on knowledge sharing behavior; (7) Individualism weakens the direct positive effect of servant leadership on knowledge sharing behavior. Servant leadership directly and indirectly promotes knowledge sharing through core self-evaluations. Individualism amplifies these effects but weakens the direct influence of servant leadership. The findings extend empirical research in the Chinese cultural context, enhancing understanding of the relationship between leadership behavior and employee knowledge sharing, while expanding research boundaries. They also offer insights for managers to optimize leadership practices and improve employee self-evaluations, thereby fostering knowledge sharing and enhancing organizational competitiveness.

The effect of fintech on the user’s trust, satisfaction, and continuance intention in Islamic banks – the perspective of a developing country

Fathi Aidarus — 2025-04-04

Fintech, which involves the use of new technology in delivering financial services, enhances customer satisfaction, results in better customer retention, and fosters business growth. This study aims to investigate the effect of Fintech on customer trust, satisfaction, and continuance intention. A comprehensive questionnaire was administered, and data were collected from a sample of 113 customers of Islamic banks in a developing country. As a case study, Somalia was selected due to its rapid growth in the use of Fintech and the limited research conducted on the subject. A PLS-SEM was utilized to analyze the primary data collected and test the hypothesized associations. The results of the study show that the user’s trust in Fintech services is significantly influenced by perceived ease of use and service quality, but not by perceived usefulness. Trust also has a significant positive effect on customer satisfaction. Moreover, we found that the continuance intention is significantly and positively affected by trust and customer satisfaction. The study makes a valuable contribution to the literature on Fintech while shedding light on the use of Fintech in the Somali context. Furthermore, the study provides valuable insights to regulators, policymakers, the academic community, and Islamic bank stakeholders.

How motivation and Kaizen skills drive employee intent to stay: A cross-sectional study in the food and beverage industry

Phuoc-Thien Nguyen — 2025-04-04

This study examined the influence of Kaizen skills, amotivation, and integrated regulation on employees’ intention to stay in Vietnam’s food and beverage (F&B) industry, a sector marked by high turnover rates. A cross-sectional design with convenience sampling was employed to survey 123 F&B employees in southern Vietnam. Data were collected via Google Forms and in-person interviews. Scales measuring Kaizen skills, motivation, and intention to stay were adapted and validated for use. Multiple regression analysis revealed that Kaizen skills (β = 0.277, p = 0.001) and integrated regulation (β = 0.411, p < 0.001) significantly predicted a higher intent to stay, while amotivation negatively predicted retention (β = -0.294, p = 0.002). Educational level and work type also influenced the intent to stay. The findings underscore the importance of intrinsic and extrinsic motivational factors in employee retention. Kaizen-based training, meaningful work, and alignment with personal values play key roles in fostering long-term commitment. F&B organizations should integrate Kaizen principles into training, support employee development, and align roles with individual values to reduce turnover and enhance retention.

Novel applications of Lactobacillus in the food industry

Patricia Daliu — 2025-04-04

The continuous growing interest of consumers in sustainable, natural, and safe products, together with the problems associated with the use of chemical pesticides and food preservatives, makes it necessary to search for new approaches. Food industries have widely used lactic acid bacteria (LAB) as a natural source due to their ability to produce antibacterial/antifungal substances capable of effective biocontrol. Lactobacilli have the futuristic potential for utilization in a diversity of industrial applications and hence can be considered a significant candidate. This paper highlights and emphasizes the commercial applications of Lactobacilli in food, feed, wine, and agriculture, providing a snapshot of the contribution of biocontrol agents as a suitable alternative in the food industry. Furthermore, several raw materials such as cereals, fruits, and vegetables have recently been investigated in this paper to determine their suitability for designing valuable products. The novelty brought by this review is the presentation not only of the summarized results and diverse applications of the Lactobacillus genus, new bioprocess technology, but also an expanded view of the new patents, creating a valid database in the future for scientific researchers and the food industry, evidencing the interest in this area.

The impact of communication on attitudes toward death: Exploring the importance of effective communication in shaping perceptions and perspectives in Malaysia

Farhah Hanun Ngah — 2025-04-04

This study looks at the effect of communication on attitudes around death in a sample of 250 Malaysians from various locations. The Death Attitude Profile-Revised (DAP-R) and the Multidimensional Fear of Death Scale (MFODS) were employed to examine participants' attitudes about death. The findings reveal a connection between good death communication, more positive views toward death, and less fear of dying. On the DAP-R scale, participants indicated a moderate attitude toward death, with a higher fear of death than acceptance of death on the MFODS subscales. There were gender disparities, with males having slightly more positive attitudes toward death than females. However, the study has significant limitations, including a cross-sectional methodology and a sample from Malaysia, which restrict the findings' generalizability. Future research should include longitudinal studies and a broader spectrum of subjects to improve the validity and generalizability of the results. The findings underline the significance of effective communication in developing views and perspectives on death, emphasizing the need for educational programs and interventions to improve end-of-life conversations and encourage positive attitudes toward death. Future studies should investigate additional demographic aspects, employ qualitative methods and observational studies, and assess the effectiveness of various communication styles and treatments. By filling these gaps, we can improve our understanding of the function of communication in death attitudes and contribute to creating compassionate and supportive end-of-life care practices.

The relationship between service recovery fairness, customer emotional responses and customer behavioral responses in fitness clubs

Kyongmin Lee — 2025-04-04

The previous research has failed to comprehensively examine the relationship between the negative emotional responses of customers and negative customer behaviors that may arise despite efforts towards service recovery fairness. Accordingly, this study investigated the relationship between service recovery fairness and customers’ emotional responses by classifying members of a fitness club who encountered service failure into positive and negative categories. A survey was carried out to gather data from members of fitness clubs in Korea who have encountered service failures using a convenience sampling method. Service recovery fairness had a positive influence on customers' favorable emotions and a negative effect on their unfavorable emotions. It was discovered that positive emotions had a positive effect on intentions to recommend and loyalty while having a negative impact on intentions to switch upon investigating the impact of customers' emotional responses on their behavioral responses. Conversely, negative emotions were shown to have a negative impact on intentions to recommend and loyalty, yet a positive impact on intentions to switch. Fitness clubs must enhance service recovery fairness after a service failure to manage customer emotions and establish long-term relationships.

Elements influencing company worth and the role of earnings management as a moderating factor insight from Islamic banking

Harsono Edwin Puspita — 2025-04-04

This study examines factors affecting firms’ value (FV) and earnings management (EM) as moderating variables. In analyzing data, this study used discretionary accruals according to the modified Jones model to measure earnings management. ROA is used to measure the firm value. Sharia supervisory board (SSB) as a proxy for corporate governance, acting as an independent variable, while firm characteristics and institutional ownership serve as control variables. This study used firm characteristics involving Asset Growth (AG), Capital Adequacy Ratio (CAR); Non-Performing Financing Ratio (NPFR), and institutional ownership as control variables. This research employed panel data regression analysis covering on 33 Islamic Banks that were active in Indonesia between the years 2012 and 2020. In analyzing data, STATA (software for statistics and data science) application is used. We use STATA because it is a complete, integrated software package that provides all our data science needs as well as data manipulation, visualization, statistics, and automated reporting. The results showed that the relationship between SSB size and FV was not further controlled by earning management. Thus, smaller SSBs are superior to larger ones when it comes to monitoring the behavior of managers. The other finding shows that asset growth and non-performing financing significantly influence firm value. These mean that investors consider an investment to be successful if it can improve the book value of the investment and have a low rate of debtor default. This study suggests that asset growth (AG) and a drop in non-performing financing ratio (NPFR) can increase a firm’s value. These findings have important implications for excellent corporate governance, investment financing, and determining the level of credit risk. The main limitation is data availability. The maximum number of Islamic banks that disclose financial data covering the period of 2014-2022 limited the scope of the study to 34 Islamic banks in Indonesia. The findings of this study can also significantly impact public trust in investing in Islamic banking. Beside that, the findings of this study provide valuable insights that are advantageous to current and prospective investors, as well as other relevant stakeholders.