Hang, L.T.M. and Truong-Dinh, B.Q. 2018. Development of Brand Personality Measure: An Application for Vietnamese Context. Asian Journal of Empirical Research. 8, 5 (Apr. 2018), 174–185. DOI:https://doi.org/10.18488/journal.1007/2018.8.5/1007.5.174.185.