Chattopadhyay , A. and Chakraborty , .S. 2019. Market Size Growth Survival in Multi-Generation Technology Environment: A Predictive Review of the Indian Air-Conditioner and Refrigerator Industry. Asian Journal of Empirical Research. 9, 5 (Jul. 2019), 132–146. DOI:https://doi.org/10.18488/journal.1007/2019.9.5/1007.5.132.146.