CHHABRA, S.; MUKHERJEE, J. . Loyalty to a Brand and its Extension in High Involvement Purchases. Asian Journal of Empirical Research, [S. l.], v. 5, n. 12, p. 252–263, 2015. Disponível em: https://archive.aessweb.com/index.php/5004/article/view/3875. Acesso em: 3 jul. 2024.