LASI, . . M. B. A. . The influence of digital branding strategies on consumer engagement: Evidence from Malaysia’s retail sector. Asian Journal of Empirical Research, [S. l.], v. 15, n. 3, p. 76–85, 2025. DOI: 10.55493/5004.v15i3.5531. Disponível em: https://archive.aessweb.com/index.php/5004/article/view/5531. Acesso em: 20 aug. 2025.