Rizwan, Muhammad, Muhammad Arif Javed, Muhammad Tayyab Khan, Muhammad Tariq Aslam, Kashafa Anwar, Sanna Noor, and Wajiha Kanwal. 2013. “The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan”. Asian Journal of Empirical Research 3 (2):118-34. https://archive.aessweb.com/index.php/5004/article/view/2945.