Rizwan, M. ., Javed, M. A., Khan, M. T., Aslam, M. T., Anwar, K. ., Noor, S. . and Kanwal, W. . (2013) “The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan”, Asian Journal of Empirical Research, 3(2), pp. 118–134. Available at: https://archive.aessweb.com/index.php/5004/article/view/2945 (Accessed: 24 November 2024).