Rizwan, M. ., M. ul . Hassan, N. jamil, R. zahra, R. rasheed, and R. . nawaz. “The Adoption of Mobile Advertisement a Study from Pakistan”. Asian Journal of Empirical Research, vol. 3, no. 2, Feb. 2013, pp. 101-13, https://archive.aessweb.com/index.php/5004/article/view/2943.