Chan, Winslet Ting Yan, and Chi Hong Leung. “An Empirical Study on Reverse Psychology Applied in Advertising Messages”. Asian Journal of Empirical Research 8, no. 9 (October 25, 2018): 321–329. Accessed March 29, 2024. https://archive.aessweb.com/index.php/5004/article/view/4226.