TY - JOUR AU - Pabalkar, Vanishree AU - Morey, Rashmy AU - Rai, Shivanand PY - 2020/05/30 Y2 - 2024/03/29 TI - Purchasing Power of Farmers - Challenges and Opportunities in Indian Agriculture JF - Asian Journal of Agriculture and Rural Development JA - 5005 VL - 10 IS - 1 SE - Articles DO - 10.18488/journal.1005/2020.10.1/1005.1.311.320 UR - https://archive.aessweb.com/index.php/5005/article/view/2030 SP - 311-320 AB - <p>The objective of the study is to analyse the farmer’s financial condition and to understand the challenges faced in exhibiting the power of purchasing. The study indicates that there is abundant scope to improve the agriculture and financial condition of farmers in the entire country. The primary input for the study has been collected by an informal interview with focus groups of various populations of farmers, retailers, distributors, opinion leaders, and government officials to find out the status of agriculture and financial conditions of farmers. The total sample size was 500 farmers for empirical analysis.</p> ER -