https://archive.aessweb.com/index.php/5005 Asian Economic and Social Society en-US Asian Journal of Agriculture and Rural Development 2304-1455 https://archive.aessweb.com/index.php/5005/article/view/5628 <p>The mango industry functions as a vital economic sector for Nueva Ecija but faces rising production instability, which requires urgent development of protective measures. The output trend shows a decline since the last few years, although it experienced growth before, indicating emerging weaknesses that require specific solutions. The study described the current farm practices in planting materials, cultural management, harvest, postharvest, marketing, and financing through a descriptive quantitative design involving 110 growers from 11 cities and municipalities in Nueva Ecija province. Researchers collected data through structured questionnaires and analyzed it using frequency and percentage distributions. The research showed strength in access and availability of production equipment, while weaknesses include inadequate working capital and limited training. Opportunities are in value-added production through the processing center of the Palayan City Mango and Grain Growers Association. However, the rising cost of farm inputs, pest infestation, and adverse weather conditions continue to affect profitability. The development plan entails capacity building, pest management, and infrastructure enhancement to make the mango industry more resilient in Nueva Ecija.</p> Nestor Dela Cruz Natividad Sarah Calma Alvarez Copyright (c) 2025 2025-09-24 2025-09-24 15 4 530 541 10.55493/5005.v15i4.5628