AZIM, P. .; AZIM, S. . Impact of Constructive Marketing Strategies on Return (Revenue & Profitability): A Case Study of Mcdonald’s. Journal of Asian Business Strategy, [S. l.], v. 2, n. 7, p. 153–169, 2012. Disponível em: https://archive.aessweb.com/index.php/5006/article/view/4038. Acesso em: 3 jul. 2024.