VARGAS-HERNÁNDEZ, J. G.; CAMBRONI-DE-ANDA, A. F. . Business Strategy in Mexican Beer Industry: A Case Applying Game Theory. Journal of Asian Business Strategy, [S. l.], v. 2, n. 10, p. 198–205, 2012. Disponível em: https://archive.aessweb.com/index.php/5006/article/view/4044. Acesso em: 3 jul. 2024.