WANG, . . Y. .; GUO, . . L. .; GUO, . . H. .; CHEN, P. . Mechanisms of social media influence on qipao consumption decisions among Gen Z women in Macao, China. Journal of Asian Business Strategy, [S. l.], v. 16, n. 1, p. 38–52, 2026. DOI: 10.55493/5006.v16i1.5978. Disponível em: https://archive.aessweb.com/index.php/5006/article/view/5978. Acesso em: 17 apr. 2026.