HANAYSHA, J. . Examining the Link between Word of Mouth and Brand Equity: A Study on International Fast Food Restaurants in Malaysia. Journal of Asian Business Strategy, [S. l.], v. 6, n. 3, p. 41–49, 2016. DOI: 10.18488/journal.1006/2016.6.3/1006.3.41.49. Disponível em: https://archive.aessweb.com/index.php/5006/article/view/4174. Acesso em: 18 may. 2024.