Azim, P. . and Azim, S. . (2012) “Impact of Constructive Marketing Strategies on Return (Revenue & Profitability): A Case Study of Mcdonald’s”, Journal of Asian Business Strategy, 2(7), pp. 153–169. Available at: https://archive.aessweb.com/index.php/5006/article/view/4038 (Accessed: 3 July 2024).