Shriedeh, Fayez Bassam, and Noor Hasmini Abd. Ghani. “Innovation’s Effect on Brand Equity: Insights from Medical Tourists”. Journal of Asian Business Strategy 6, no. 8 (December 21, 2016): 176–184. Accessed July 22, 2024. https://archive.aessweb.com/index.php/5006/article/view/4186.