Song, Jiazheng, Yuqian Wei, Mingyang Wang, and Yida Zhang. “The Impact of Co-Branding on Consumer Purchase Intentions in the Automotive Industry”. Journal of Asian Business Strategy 14, no. 2 (August 5, 2024): 126–143. Accessed November 5, 2024. https://archive.aessweb.com/index.php/5006/article/view/5138.