Wu, Hongfei, Ruizhe Gao, and Yitong Yin. “The Effect of Short Game Videos on consumers’ Willingness to Purchase Virtual Items in Games: A Moderating Effect Based on Game Experience”. Journal of Asian Business Strategy 14, no. 1 (March 22, 2024): 39–60. Accessed May 27, 2024. https://archive.aessweb.com/index.php/5006/article/view/5030.