Ali, R.M. , Mahomed, A.S.B. , Yusof, R.N.R. , Khalid, H. and Afzal, M.I. 2019. Hey there! I am Using WhatsApp: A Study on the Levels and Patterns of WhatsApp’s Official Usage among Malaysian University Academicians. International Journal of Asian Social Science. 9, 12 (Dec. 2019), 657–671. DOI:https://doi.org/10.18488/journal.1.2019.912.657.671.