HAKKAK, M. .; VAHDATI, H. .; NEJAD, S. H. M. . Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention. International Journal of Asian Social Science, [S. l.], v. 5, n. 7, p. 369–381, 2015. DOI: 10.18488/journal.1/2015.5.7/1.7.369.381. Disponível em: https://archive.aessweb.com/index.php/5007/article/view/2741. Acesso em: 3 jul. 2024.