SADEGHI, M. .; FAKHARYAN, M. .; DADKHAH, R. .; KHODADADIAN, M. R. .; VOSTA, S. N. .; JAFARI, M. . Investigating the Effect of Rational and Emotional Advertising Appeals of Hamrahe Aval Mobile Operator on Attitude towards Advertising and Brand Attitude (Case Study: Student Users of Mobile in the Area of Tehran). International Journal of Asian Social Science, [S. l.], v. 5, n. 4, p. 233–244, 2015. DOI: 10.18488/journal.1/2015.5.4/1.4.233.244. Disponível em: https://archive.aessweb.com/index.php/5007/article/view/2729. Acesso em: 19 may. 2024.