MALDONADO-GUZMAN, G. .; PINZON-CASTRO, S. Y. .; RODRIGUEZ-GONZALEZ, R. M. . Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses. International Journal of Asian Social Science, [S. l.], v. 8, n. 10, p. 898–908, 2018. DOI: 10.18488/journal.1.2018.810.898.908. Disponível em: https://archive.aessweb.com/index.php/5007/article/view/3052. Acesso em: 2 may. 2024.