Hakkak, Mohammad, Hojjat Vahdati, and Seyed Hadi Mousavi Nejad. “Study the Role of Customer-Based Brand Equity in the Brand Personality Effect on Purchase Intention”. International Journal of Asian Social Science 5, no. 7 (July 1, 2015): 369–381. Accessed November 21, 2024. https://archive.aessweb.com/index.php/5007/article/view/2741.