Maldonado-Guzman G, Pinzon-Castro SY, Rodriguez-Gonzalez RM. Brand Management, Competitiveness and Business Performance in Mexican Small Service Businesses. 5007 [Internet]. 2018 Oct. 8 [cited 2024 May 2];8(10):898-90. Available from: https://archive.aessweb.com/index.php/5007/article/view/3052