WAHEED, A. .; YANG, J. .; AHMED, Z. .; RAFIQUE, K. .; ASHFAQ, M. . Is Marketing Limited to Promotional Activities? The Concept of Marketing: A Concise Review of the Literature. Asian Development Policy Review, [S. l.], v. 5, n. 1, p. 56–69, 2017. DOI: 10.18488/journal.107.2017.51.56.69. Disponível em: https://archive.aessweb.com/index.php/5008/article/view/274. Acesso em: 5 may. 2024.