(1)
Joyvice, C. .; Atemnkeng, J. T. .; Sama, M. C. .; Agbor, M. S. .; Buwah, N. N. . The Effect of Deceptive Marketing Communication on the Brand Equity of Private Higher Education Institutions (PHEIs) in the Northwest and Southwest Regions of Cameroon. 5051 2019, 4, 1-13.