Abstract
This study relates social-demographic characteristics of Vietnamese households to their consumption of meat. Pork and poultry constitute the majority of meat consumed in Vietnamese households. Hence, pork and poultry consumption have great influence on the total amount of meat consumed. Increasing pork and poultry consumption has strongly contributed to the total meat consumption growth. Tobit models are estimated drawing on the latest Vietnamese Household Living Standard Survey in 2010. The analysis of demand for pork and poultry in Vietnamese households demonstrates that meat demand in Vietnam is significantly affected by socio-economic and demographic factors of households. Understanding meat consumption patterns will help the Vietnamese government to implement policies to ensure food security. The policies may affect food redistribution between rural and urban areas, ethnic groups, the poor and the rich. In addition, food firms who wish to invest in the food market in Vietnam have to understand meat consumption patterns and meat demand to develop suitable business strategies and thereby contribute to increasing food security. This opens possibilities for domestic meat supply chains like feed producers and other livestock input suppliers, agricultural producers, processors, traders and the retail sector to take advantage of this dynamic markets sector.