Study on the Effect of Affecting Factors on the Stone Export Performance in Lorestan Province

Abstract

The main purpose of this research is to study the effect of affecting factors on the stone export performance in Lorestan province. Based on its purpose, it is an applied research and based on the method of data collection, it is a descriptive and correlative one. Statistical population of the research is 552 managers and staff of different organizations of Khorramabad: organization of industry, mine, and trade, organization of cooperation, labor, and social welfare, chamber of commerce. By the use of Kokaran formula, the statistical sampling volume changed into 226 persons through stratified random sampling. For collecting data, we used researcher-made questionnaires. For measuring data reliability, we used Cronbach alpha which is equal to 0.83. Also, in order to determine the reliability, we used the confirmatory factor analysis. Based on the confidence level of 0.95, research results showed that the following factors have positive effects on the stone export performance of Lorestan: size of company, export experience, foreign buyers, pricing, export channels, advertising, intensity of competition, technology, quality, packing, and brand. Also, state obstacles have negative effects on the stone export performance of Lorestan.