Internet Plus Strategy and Transformation and Upgrading of Traditional Enterprises

Abstract

Based on the sample of China’s A-share listed companies from 2013 to 2015, we used the mediation model in this study to investigate the impact and mechanism of the Internet on the performance of traditional enterprises. The results showed that the implementation of "Internet plus" strategies can significantly improve the performance of traditional enterprises. Further research showed that traditional enterprises can significantly improve service quality by implementing an "Internet plus" strategy, thereby significantly improving business performance. Traditional enterprises can also use the Internet and information technology to significantly improve asset turnover, thus significantly improving enterprise performance. The findings will encourage traditional enterprises to adopt the Internet business model to keep up with the trend of social development and maintain competitive advantages in the market. To sum up, in today’s Internet age, implementing an "Internet plus" strategy is the only way for traditional enterprises to achieve transformation and upgrading.