Vol. 3 No. 2 (2013)

Vol. 3 No. 2 (2013)

Articles

Muhammad Rizwan, Arslan Aslam, Mujeeb ur Rahman, Naqash Ahmad, Usman Sarwar, Tehseen Asghar
87-100
Impact of Green Marketing on Purchase Intention: An Empirical Study from Pakistan
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Muhammad Rizwan, Mahmood ul Hassan, Nabila jamil, Rida zahra, Rawal rasheed, Raheeel nawaz
101-113
The Adoption of Mobile Advertisement a Study from Pakistan
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Muhammad Rizwan, Muhammad Arif Javed, Muhammad Tayyab Khan, Muhammad Tariq Aslam, Kashafa Anwar, Sanna Noor, Wajiha Kanwal
118-134
The Impact of Promotional Tools on Consumer Buying Behavior: A Study from Pakistan
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Umair Cheema, Muhammad Rizwan, Rizwan Jalal, Faiza Durrani, Nawal Sohail
131-141
The Trend of Online Shopping in 21st Century: Impact of Enjoyment in Tam Model
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Muhammad Rizwan, Hamna Sultan, Sadia Parveen, Shumaila Nawaz, Samreen Sattar, Maryam Sana
142-159
Determinants of Online Shopping and Moderating Role of Innovativeness and Perceived Risk
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Muhammad Rizwan, Syed Hassan Ali, Sonia Akhter, Yasir Abbas, Anila Kanwal, Shoaib Iqbal, Waqas Aziz
160-174
Determinants Affecting Consumer Complaining Behavoir: A Study in a University of Pakistan
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Muhammad Rizwan, Muhammad Adeel Tariq, Shahzad Hussain, Rana Muhammad Rashid, Muhammad Safdar Hussain, Intizar Hussain Khawar
175-190
Antecedents of Job Stress and Its Impact on Job Satisfaction
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Muhammad Rizwan, Rana Muhammad Asif, Sajjad Hussain, Mubashir Asghar, Muhammad Hassan, Umer Javeed
191-207
Future of Green Products in Pakistan: An Empirical Study about Green Purchase Intentions
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Muhammad Rizwan, Shahzad Ubair Ahmad, Najma Mehboob
208-219
Enhancing the Green Purchase Intention Based on Green Marketing: An Empirical Study from Pakistan
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Muhammad Rizwan, Muhammad Nasir Jamal, Zain-Ul-Abidin, Khadeeja Gul Zareen, Arslan Khan, Barza Farhat, Rashid Khan
220-236
The Determinants of Purchase Intention towards Counterfeit Mobile Phones in Pakistan
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