Determinants Affecting Consumer Complaining Behavoir: A Study in a University of Pakistan
Vol. 3 No. 2 (2013), Articles
Vol. 3 No. 2 (2013)

Determinants Affecting Consumer Complaining Behavoir: A Study in a University of Pakistan

Muhammad Rizwan
Department of Management Sciences The Islamia University, of Bahawalpur, Pakistan.
Syed Hassan Ali
Department of Management Sciences The Islamia University, of Bahawalpur, Pakistan.
Sonia Akhter
Department of Management Sciences The Islamia University, of Bahawalpur, Pakistan.
Yasir Abbas
Department of Management Sciences The Islamia University, of Bahawalpur, Pakistan.
Anila Kanwal
Department of Management Sciences The Islamia University, of Bahawalpur, Pakistan.
Shoaib Iqbal
Department of Management Sciences The Islamia University, of Bahawalpur, Pakistan.
Waqas Aziz
Department of Management Sciences The Islamia University, of Bahawalpur, Pakistan.
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Keywords

Attitude, loyalty, past experience, controllability, consumer behavior, university.

How to Cite

Rizwan, M., Ali, S. H., Akhter, S. ., Abbas, Y. ., Kanwal, A. ., Iqbal, S., & Aziz, W. (2013). Determinants Affecting Consumer Complaining Behavoir: A Study in a University of Pakistan. Asian Journal of Empirical Research, 3(2), 160–174. Retrieved from https://archive.aessweb.com/index.php/5004/article/view/2960
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Abstract

The purpose of this conceptual research study paper is to incorporate 2 streams of collected works associated to consumer complaining behavior (CCB) and attitudinal or behavioral perspectives. The conceptual structure aims to enhance or change the viewpoint on consumers’ complaint practices. The generated model is purposed that completes the attitudinal or behavioral perspectives and consumer complaining behavior literature in the framework. Cautious study review with potential has done to validate the conceptual work here. The selected framework is representing an initial point for elaborating concepts on consumer complaining behavior. The organized study of empirical work research is a need to assess the generated integrative model.

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