Abstract
In this study, the researchers wanted to find out what makes small and micro community enterprises (SMCEs) in crop production want to adopt GAP. The research survey involved 290 SMCEs in Sakhon Nakhon, Thailand, in collection using a structured questionnaire. A total of 13 variables were used for the analysis: gender, age, education, experience in group management, the person with the most influence on the decision to enter GAP standards, attitude toward accepting GAP standards in production, attitude toward accepting GAP standards in terms of health and the environment, SMCE's income, product variety, farm size, number of agricultural knowledge trainings for group members in the past year, number of agricultural news stories received by group members from personal media in the past year, and membership in other agricultural groups. The results showed that 57% of SMCEs expressed a high intention to adopt GAP standards. The statistically significant determinants of the intention to adopt GAP standards include male group leaders, attitudes toward GAP production, decision-making influencers, product variety, and memberships in other agricultural groups. The finding provides insightful information for policymakers and government extension agents in developing agricultural production standards for SMCEs. Fostering confidence and empowering them to make decisions, along with promoting farmer group networks, enables farmers to connect, collaborate, and exchange knowledge, information, and news, ultimately elevating agricultural product standards to a competitive level and fostering sustainability in the agricultural system.