Journal of Asian Business Strategy
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Current Issue
Vol. 14 No. 2 (2024)
Published August 5, 2024
Articles
Jiazheng Song, Yuqian Wei, Mingyang Wang, Yida Zhang
126-143
The impact of co-branding on consumer purchase intentions in the automotive industry
https://doi.org/10.55493/5006.v14i2.5138
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