Journal of Asian Business Strategy

Current Issue

Vol. 14 No. 1 (2024)
Published January 16, 2024


Xi Lu, Yitong Yin, Ruizhe Gao, Nasi Sari
The impact of perceived quality, advertising quality, and herding effect on purchase intention: Moderation effect of age
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Kazi Sharmin Pamela, Shahpar Shams
Did the COVID-19 transform consumers’ orthodox behavior?: A systematic literature review
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Hongfei Wu, Ruizhe Gao, Yitong Yin
The effect of short game videos on consumers' willingness to purchase virtual items in games: A moderating effect based on game experience
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Abdulrahman Ibrahim Al-Ayyaf Iyad Abdel Fattah Al-Nsour
Effect of innovation in communication message on financial customer relationships: New evidence from Saudi Arabia
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Sanjoy Kumar Sarker, Md Golam Sharoar, Kamal Hossain, Mithun Bairagi, Feroz Khan
The profitability of green banking activities of selected banks (SCBs and PCBs) in Bangladesh: An empirical analysis
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Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Saddam Nasir Chowdhury
Management information systems: Evaluating the adoption and impact of cloud computing in enterprise information systems
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