Journal of Asian Business Strategy
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Current Issue
Vol. 14 No. 1 (2024)
Published January 16, 2024
Articles
Xi Lu, Yitong Yin, Ruizhe Gao, Nasi Sari
1-20
The impact of perceived quality, advertising quality, and herding effect on purchase intention: Moderation effect of age
https://doi.org/10.55493/5006.v14i1.4965
Abstract
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Kazi Sharmin Pamela, Shahpar Shams
21-38
Did the COVID-19 transform consumers’ orthodox behavior?: A systematic literature review
https://doi.org/10.55493/5006.v14i1.4973
Abstract
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Hongfei Wu, Ruizhe Gao, Yitong Yin
39-60
The effect of short game videos on consumers' willingness to purchase virtual items in games: A moderating effect based on game experience
https://doi.org/10.55493/5006.v14i1.5030
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Abdulrahman Ibrahim Al-Ayyaf Iyad Abdel Fattah Al-Nsour
61-69
Effect of innovation in communication message on financial customer relationships: New evidence from Saudi Arabia
https://doi.org/10.55493/5006.v14i1.5054
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