Vol. 14 No. 1 (2024): In Progress
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Vol. 14 No. 1 (2024)
In Progress
Articles
Xi Lu, Yitong Yin, Ruizhe Gao, Nasi Sari
1-20
The impact of perceived quality, advertising quality, and herding effect on purchase intention: Moderation effect of age
Abstract
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Kazi Sharmin Pamela, Shahpar Shams
21-38
Did the COVID-19 transform consumers’ orthodox behavior?: A systematic literature review
Abstract
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Hongfei Wu, Ruizhe Gao, Yitong Yin
39-60
The effect of short game videos on consumers' willingness to purchase virtual items in games: A moderating effect based on game experience
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