Vol. 2 No. 1 (2012)

Articles

Ade Oyedijo

1-8

Competitive Strategy Orientations of Small and Medium Business Owners and their Performance Impacts: The Case of Paint Manufacturing SMEs in South-Western Nigeria

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Abdul Latif, Anwar Ali Shah G Syed, Ali Hassan Halepoto, Muhammad Suhail Nazar, Faiz M Shaikh

9-13

Advertising Effectiveness on Brand Judgment and Consumer Preference in Purchasing Decision in Pakistan

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Hashem Valipour, Hamid Birjandi, Samira Honarbakhsh

14-23

The Effects of Cost Leadership Strategy and Product Differentiation Strategy on the Performance of Firms

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Nadeem Bhatti

24-37

Measuring Performance, Efficiency of Allied & Muslim Commercial Banks Before after Privatization Period

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