Vol. 5 No. 8 (2015)
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Vol. 5 No. 8 (2015)
Articles
Lin Fang, Yanqing Jiang
153-173
Persuasiveness of Celebrity Endorsed Advertising and a New Model for Celebrity Endorser Selection
Abstract
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Elinda Esa, Abdul Rahman Zahari
174-182
The Relationship between Personal Traits and Accounting Students Perception on Ethics and Love of Money: Case of Malaysian Government-Linked University
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Nida Syed, Arfa Saeed, Muhammad Farrukh
183-190
Organization Commitment and Five Factor Model of Personality: Theory Recapitulation
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