Vol. 14 No. 1 (2024)

Articles

Xi Lu, Yitong Yin, Ruizhe Gao, Nasi Sari

1-20

The impact of perceived quality, advertising quality, and herding effect on purchase intention: Moderation effect of age

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Kazi Sharmin Pamela, Shahpar Shams

21-38

Did the COVID-19 transform consumers’ orthodox behavior?: A systematic literature review

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Hongfei Wu, Ruizhe Gao, Yitong Yin

39-60

The effect of short game videos on consumers' willingness to purchase virtual items in games: A moderating effect based on game experience

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Abdulrahman Ibrahim Al-Ayyaf Iyad Abdel Fattah Al-Nsour

61-69

Effect of innovation in communication message on financial customer relationships: New evidence from Saudi Arabia

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Sanjoy Kumar Sarker, Md Golam Sharoar, Kamal Hossain, Mithun Bairagi, Feroz Khan

70-89

The profitability of green banking activities of selected banks (SCBs and PCBs) in Bangladesh: An empirical analysis

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Md Omar Faruque, Sadia Sharmin, Tughlok Talukder, Saddam Nasir Chowdhury

90-110

Management information systems: Evaluating the adoption and impact of cloud computing in enterprise information systems

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Zhiqi Wei, Mingxuan Li, Yitong Li, You You

111-125

The impact of two-way FDI on the upgrading of China’s industrial structure: Based on the research in Chongqing

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