Vol. 14 No. 2 (2024)

Vol. 14 No. 2 (2024)

Articles

Jiazheng Song, Yuqian Wei, Mingyang Wang, Yida Zhang
126-143
The impact of co-branding on consumer purchase intentions in the automotive industry
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Agustina Lolita Intani, Ari Febrianto, Eva Hotnaidah Saragih
144-157
Building the right employee value proposition to retain millennial talents: A case study at a national bank in Indonesia
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Xuanyu Lin, Xiheng Hu, Yi Qu, Zhiruo Wei
158-177
The role of institutional innovation and artificial intelligence in the corporate eco-innovation - a case study of high-tech enterprises in Liaoning province of China
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