Abstract
The aim of this paper is to find-out the role of economic literacy to improve organizational performance in hospital. This research was conducted under qualitative approach with phenomenology perspective. This research used focus group discussion, in-depth interview and outside observation for collecting data. Data analyzed with several activities: data reduction, data display, and conclusion drawing/verification. Finding of this research are economic literacy such as: need to help the others who are ill or have an accident; remind others to maintain health, to preventillness; competein goodness, do not wait for orders, be the first to help others, always in front of thegood deeds. After Internalization of EL in Finance perspective, Customer perspective, and Internal Business Process perspectivecan improve hospital performance. The implication of these findings is need for management intervention in internalization process that can be done through role models and direction of virtue.