Green Management: Opportunities and Challenges in International Business for Malaysian SME
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Keywords

Green management, International business, Eco-centric, Technocentric, SMEs.

Abstract

There is an increasing awareness of environmental and safe-products for international businesses. Environmental, sustainability and green management provides opportunities to Malaysian SMEs to explore the international market and find new customer segment. Eco-centric and techno-centric paradigms allow for the discussion of green management and highlight business management theory for environmental segments.

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